Paid Advertising Management

Why Google Advertising?

Google Ads management for schools is one of our most successful strategies and has been an area of expertise for us since 2004.

• Smart Technology:
  Our platform tracks which keyword phrases resulted in a positive call to action; like a phone call, an email, or a submitted form or application. It collects this data and over time reallocates the budget to spend it on the phrases that have a track record of actually resulting in real leads… not just visits.
• Creative Ad Design:
  We design and write multiple Ad groups using Google's new Responsive Search Ads parameters. This gives us a multitude of different ad configurations which are optimized over time through automated testing.
• Transparent Reporting:
  You can log on at any time (24/7) and monitor how much you spend, and the results for each and every day the campaign has been running. We can even record the actual phone conversations that are a direct result of the leads that we send you. We get the phone number of every unblocked phone that the calls originate from. Unless otherwise requested, we may listen in on recorded calls on your behalf to make improvements to your campaigns and make suggestions if we spot issues.
• Budget Analysis:
  Prior to committing your marketing budget to Google, YouTube, Yahoo and Bing, we do the research to statistically estimate the number of visits you can expect to get for your money.